Currys PC World, the UK’s leading technology and electrical retailer, has launched its newest TV ad campaign, featuring Bath’s very own Holly Fripp.
Holly is one of six store colleagues selected to appear in the national TV campaign, shortlisted down from hundreds of applicants.
The new campaign aims to showcase how Currys PC World helps customers ‘get it right’, with real-life in-store colleagues like Holly highlighting the retailer’s expertise.
Holly has worked at Currys PC World’s Bath, Weston Lock branch for over a year and a half and her impressive audition and answers to questions secured her a spot in the campaign.
Holly is one of 7 store staff who each get to front their own ads.
Holly appears in 30 and 40 second adverts on national TV sharing details on a variety of products from washing machines to TV’s and laptops.
Matt Walburn, Brand and Communications Director, Dixons Carphone, said: “We’re here to help our customers get it right and a key element of this is our thousands of brilliant in-store colleagues like Holly.
“They’re the real faces of our brand so the fact that they’re the stars of our latest campaign allows us to truly showcase their expertise.
“Holly and the rest of our chosen colleagues were a pleasure to work with and their enthusiasm really shines through on screen.”
