An exciting and inspirational week of events from Bath in Fashion 2014 has put the city firmly on the fashion map attracting even more high profile speakers and media interest.
Bath showed off its credentials as a stylish, inventive and elegant retail destination with a packed programme of high profile talks, catwalks, workshops, fairs and exhibitions.
Bath in Fashion’s Chair Sarah Mansfield, Director of Milsom Place, said: “Bath in Fashion is unique, it celebrates the city as well as fashion. Not only was the architecture of Bath designed to show off the fashions, today’s combination a stunning backdrop, young creative talent, the best Fashion Museum in the world and an amazing shopping offer, we also have a brilliant group of businesses and individuals who work together to achieve something that we believe is unmatched.”
The event is managed by the Bath BID. Andrew Cooper, Chief Executive of The Bath BID Company said: “Bath In Fashion would not be the success it has been without the wide support of over 100 businesses along with sponsors and partners.
“It is this spirit of collaboration that the Business Improvement District has encouraged and harnessed to create a high profile event that is good for the city and good for the businesses involved.
“Retailers have been quick to comment on the noticeable increase in sales, footfall and vibrancy in the city last week and this is testimony to the hard work of all those involved in putting on a wide and diverse programme of events.”
Bath in Fashion 2014 put Summer ’14 fashions on the catwalk; top fashion celebrities and authors shared their inspiration at 30 events attended by over 1800 people.
Bath in Fashion on Film at the Little Theatre screened Fabulous Fashionista’s with Bath star Jean Woods introducing the film with Producer, Sue Bourne and Fashion Your Future brought an impressive panel of experts including Design Director of Topman, Gordon Richardson and local fashion writer and lecturer Iain R. Webb, chaired by Louise Pickles from Bath Spa University, advising 100 young people on careers in fashion.
Sponsors were keen to support one of the city’s most high profile festivals. Sharon Love, General Manager of The Royal Crescent Hotel & Spa said: “The Royal Crescent Hotel & Spa was delighted to be headline sponsor for Bath in Fashion 2014. It coincided with the completion of a multi-million pound renovation of the hotel so the timing could not have been better.
“We were delighted to host so many important journalists and designers during the week of Bath in Fashion.”
Thursday late-night shopping was promoted through the Bath Life Fashion’s Night Out and SouthGate Student Night as well as a series of great deals and offers throughout the week.
Nick Brook-Sykes, Chief Executive of Bath Tourism Plus said “There’s no doubt that Bath in Fashion creates great media coverage for Bath, reminding readers that the city is a fantastic place to visit and to shop.
“At a time when more and more destinations are seeking to encourage tourism, it is vital that Bath retains a high profile – Bath in Fashion helps deliver this in style! Because of this, Bath Tourism Plus continues to lend significant support to Bath in Fashion – from professional marketing support to event management and ticket box office.”
Celebrity appearances included star of made in Chelsea Jamie Laing who was at Milsom Place to support his pop up Candy Kittens store and Michael Eavis who made a special appearance at the Bath in Fashion Style Pavilion to reveal designs for the Glastonbury 2014 T shirts.
