Bath Spa University students have teamed up with pantomime star Jon Monie to create a radio advert promoting the Sirona ‘Stop Smoking Service’ in and around the Bath area.
A collaborative project between students at Bath Spa University in partnership with Sirona care & health, has produced a radio advert promoting Sirona’s ‘Stop Smoking Service’ in Bath.
Students from a number of courses at the University worked together on the advert, sharing their different expertise and utilising their specialist knowledge from their degree courses.
The advert was project managed by a Business and Management student, Psychology students conducted research into the effectiveness of current smoking cessation campaigns whilst Creative Media Practice and Drama students produced and voiced the advert respectively.
The advert tells the fictional story of a father who is a smoker. He is heard attending different milestones of his children’s lives, whilst coughing repeatedly.
The advert then suggests his absence from his daughter’s wedding is due to his passing away from a smoking related illness.
Previous ITV Westcountry presenter and current Cinderella pantomime star Jon Monie provided a familiar voice to the advert taking the lead role, which was recorded in the University’s new recording studios inside the £35 million academic building ‘Commons’.
Mr Monie said: “I was delighted to be a part of this exciting project and to help in bridging the gap between the worlds of business and further education. I wish more ideas like this existed!”
Business and Management student Rebecca Price, who managed the project, commented: “As students we are presented with many exciting opportunities outside the realms of academia.
“The Sirona project really appealed as it has enabled me to apply knowledge of social marketing to this project as well as doing something worthwhile for the local community.”
Richard Merrett, Health Development Manager for Sirona, added: “This has been an incredible partnership between Sirona care & health and Bath Spa University.
“The project has brought together a number of departments within the university to produce a very professional piece of work which I am very proud to be associated with. I look forward to future collaborations between our organisations in 2015.”
The advertisement will be first aired on Monday 5th January 2015 on Smooth FM.
Information about the Sirona Care & Health ‘Stop Smoking Service’ can be found at: http://www.sirona-cic.org.uk/stop-smoking-service/.
