Local brand agency The House has been appointed by Dorothy House Hospice Care to help the hospice tell its story and attract renewed support from businesses and individuals in Bath and Wiltshire.
Dorothy House, which marks its 40th birthday this year, offers support and care for patients and families across 700 square miles of Bath and Wiltshire.
The profile-raising campaign aims to ensure that the work of Dorothy House is recognised as one of the region’s preeminent causes.
The House will collect 40 years of stories that celebrate and communicate the work Dorothy House does when it matters most.
The profile-raising campaign, which will culminate in a film, will engage past and present employees, patients and families, businesses and individual donors.
Steve Fuller, Creative Head, The House said: “It’s an honour to work with such a brilliant charity – we want Dorothy House to carry on its great work for another 40 years.
“We have extensive experience in the charity and non-profit sector, so we know how important it is for organisations to be clear on their purpose, clear on their story and clear about exactly what support they need from individuals and businesses.”
The House recently created a campaign for Rowcroft Hospice in South Devon that aimed to change the conversation around end-of-life care to focus on the positive and life-affirming aspects of what hospices do.
The campaign has since been nominated for Europe-wide award.
The House has also worked with charities and non-profits including Julian House, Special Olympics GB, Curo, The Woodworks Project and Bath Rugby Foundation.
Steve added: “Stories are powerful because they help the general public understand what a hospice can make happen for patients and families when it matters most.”
John Davies, CEO of Dorothy House, said: “We were impressed by The House’s past work helping hospices and charities to attract support and grow income by telling clear and creative stories.
“We’re confident this campaign will help us to reach new audiences as well as reconnect with old friends, thus creating a firm foundation for the next 40 years.”
Attracting fresh support from local businesses is a key objective. Steve believes that there is a compelling reason for businesses to support Dorothy House.
He continued: “Dorothy House provides safety, security, joy and love when it matters most – what business wouldn’t want to partner with them?
“Supporting this fantastic organisation will create instant goodwill, motivate employees and differentiate your brand, especially in crowded sectors such as accounting or professional services.
“Business can be a force for good, and supporting Dorothy House is a great way to show this.”
Two corporate partners have already shown interest in designating Dorothy House as their charity of the year, and Bath City FC is supporting the hospice as its charity of the season.
As a next step, The House will bring together existing and new supporters for a series of meet-ups in February.
“We’re calling upon businesses, schools and anyone with the time, skills and money to support Dorothy House to come together and join the 40th birthday campaign,” concluded Steve.
