The House, a Bath-based brand agency, has worked with Higos Insurance Services, one of the leading insurance brokers in the UK to help enhance the brand.
The work by the House included establishing a new brand direction, visual representation and corporate brochure to reposition its commercial insurance brand.
Higos has 24 branch offices located throughout Somerset, Dorset, Hampshire, South Gloucestershire, Devon and Wiltshire and is planning an expansion to a total of 50 offices throughout the South of England in the next 2 years.
The House established the clear distinguishing brand features of Higos Insurance to be its people and promise. ‘Insurance without doubt’ is at the core of the Higos Insurance brand, which stands for finding the right cover for clients ahead of profit, working with over 300 global and niche insurers to guarantee fierce independence and value.
Graham Massey, Business Head, The House, said: “Higos Insurance has a host of distinguishing features – geography, high street presence, growth plans. And it is the people and promise that stand out.
“It is home to a collection of talented people determined to live up to a long established reputation. This authenticity and consistency is rare and immensely valuable in business today.”
Neil Wyatt, Marketing Manager from Higos Insurance, said: “The House brought our commercial insurance brand alive by getting beneath the skin of our business, robustly challenging us to create a piece of work, which we feel we own, breathes our brand and of which we are justifiably proud.
“Going beyond our original remit, The House created a proposition, ‘Without Doubt’, which Higos Insurance will carry across all commercial insurance channels.”
