Bath Spa Uni Commercial Music graduate Rob Ballingall has written the music and lyrics for the Kellogg’s Frosted Flakes commercial, currently being broadcast across the USA.
Rob worked on the commercial in Nylon Studios in Manhattan, New York where he has been Studio Manager since the end of 2012.
The commercial has been viewed by millions of Americans and was shown during the Little League World Series and the baseball on ESPN.
Commenting on the composition, Rob said: “It was an exciting, yet highly competitive, project to be a part of. My track faced a tough fight between thirty to forty other tracks, from US music production houses, freelancers over the world, and even high profile pop artists.
“During my writing and production process I had an inkling the track would be a strong contender, but the advertisement industry is fickle and you never really know.
“The process only really began after they had picked my track; I subsequently made fifteen musical changes to fit the agency’s requirements for the commercial.”
The Kellogg’s Frosties commercial can be viewed here.
After graduating in 2010, Rob worked as a freelance engineer and mixer before moving to New York. In 2012 he worked beside Grammy winning engineers Warren Russell-Smith, Steve Rosenthal, Brian Thorn and Ted Young and assisted during the recording of David Bowie’s 2013 album ‘The Next Day’.
Dean of the School of Music and Performing Arts, Professor Joe Bennett said: “We’re always pleased to see our graduates’ composition work get this kind of international exposure.
“High-quality songwriting is one of the core principles of the Commercial Music course, and Rob’s commercial success demonstrates that excellent songwriters continue to be in great demand.”
The University’s Commercial Music course has been running since 2001 and in that time has produced over 200 graduates.
The course is all about creation: songs, projects, bands and entrepreneurial ideas. In writing, designing, promoting, performing, researching, touring and launching creative material, students acquire a range of skills to broaden their future career choices.
