Avon and Somerset Police have launched their annual Christmas drink and drug drive campaign, Operation Tonic, which will run until 1st January 2017.
The campaign will involve high visibility and covert patrols aimed at targeting drink and drug drivers.
As part of the campaign, officers are calling on members of the public to shop a drink or drug driver by ringing 999 if it is happening now or texting the word ‘drunk’ with brief details of the car, location and driver to 81819, if it is not someone currently driving.
By targeting drink and drug driving, Avon and Somerset Police aim to help reduce deaths, serious injuries and crime on the roads of the force area.
Drink/drugs driving is one of the ‘fatal four’ offences, together with speeding, not wearing a seatbelt and using a mobile phone while driving, that are known to cause the majority of deaths on the roads.
Head of Road Safety at Avon and Somerset police, Chief Inspector Kevan Rowlands said: “Our message is very simple; if you get behind the wheel under the influence of drink or drugs, you are risking your life and the lives of those around you.
“Each year we are disappointed to see the number of people who are still willing to take that risk. Even one driver caught driving under the influence of drink or drugs is one too many.
“Our aim is to work with our partners to educate people about the dangers and consequences of drink and drug driving and to send out a strong message that to do so is morally and socially unacceptable.
“It is not just us who can help make a difference. We are asking the public to help by calling 999 if they see someone who they believe is driving while over the limit, or providing information by texting us on 81819 starting the text with the word ‘Drunk’”.
