Louise Prynne has been appointed permanent Chief Executive at the Bath Business Improvement District (BID) with a remit to drive delivery of the BID’s second term, taking up her duties earlier this week.
Louise was previously a Director at Cardiff Business Council, Head of Commercial Operations at Cardiff and Co and Member of the Board of Trustees at Millennium Stadium Trust.
She takes vast experience gained in the Welsh capital in delivering high profile events and city management projects, and helped to set up the City of Cardiff Marketing Suite in Cardiff Bay.
As well as helping to establish Cardiff as a global events capital, Louise worked with Land Securities from 2008 to deliver the £650m St David’s Shopping Centre.
In 2010 city centre management was added to her portfolio, and she has been instrumental in building the reputation and attractiveness of Cardiff as a place to invest, work, live, study, shop and visit, helping to promote Cardiff from 10th to 6th top UK retail destination and increasing visitor numbers from 14 to 18 million from 2009-2011.
Louise is no stranger to Bath and graduated from University of Bath with a BSc Hons in Economics & Government.
“This is a very exciting time to be joining the Bath BID as we prepare for a second term,” she explained.
“I have always had a great affection for Bath from my time as a student here, and it is wonderful to see how the city has prospered, yet still retained its inherent charm.
“A great deal of that ongoing success is the result of the efforts of the BID as a facilitator of collaboration between the business community and local authority.
“I am committed to building on the success of the first five years of the BID by delivering on the business plan and identifying those areas on which we can give renewed focus. One of those areas is the office based business community.
“I believe Bath has the potential to further grow its reputation as a business centre within which new business can thrive.
“I will also be looking at how we can build on the already well established programme of events to attract footfall in the city, and at ways in which the BID can work closer with the city’s universities and colleges.
“I am delighted to join a BID that has not only achieved a great deal in its first five years, but which is clearly highly valued by the business community and people of Bath.
“I look forward to delivering the next phase of this exciting ongoing project, and playing a positive role in the future of a city that is close to my heart.”
Businesses voted for a second BID term in October 2015. The second term will officially start on the 1st April 2016. For more information, visit www.bathbid.co.uk.
