A Bath-based jewellery retailer has come up with an innovative way to re-love old or broken trinkets and help raise funds for charity.
Fabulous in Southgate is launching a “jewellery amnesty”, inviting donations of old, broken or unwanted jewellery to be re-created into exciting, contemporary pieces to raise money for research charity, Breast Cancer Campaign.
This unique form of recycling will involve students from the Advanced Design & Craft Jewellery Course at City of Bath College, along with other creative individuals, who will be re-modelling pieces into new designs that will then be advertised for sale on the Fabulous Reloved website.
To help get the project off the ground, Fabulous owner Jo Stroud has committed to contributing £1,000 of old stock every year.
She said: “The Reloved project enables us to breathe new life into old and unwanted jewellery, whilst doing good in so many ways.
“We are able to support jewellery design students who find the cost of materials to be increasingly challenging, and allow them to give free reign to their creativity and imagination.
“Customers feel like they are doing something worthwhile with unwanted items, and they love to see how their jewellery reappears in a different form over time.
“Most of our customers and staff are women, and some of us will be at risk of developing breast cancer at some point in our lives.
“In fact, some of our customers are breast cancer survivors, as we know from carrying out various fund-raising activities over the years.
“If we can make even a small difference to on-going research into prevention and cure, then our Reloved project will be very worthwhile.”
Donations of old or unwanted jewellery can be made at the SouthGate store or at any Fabulous event and every customer who makes a donation to the Fabulous Reloved project will also receive a 15 per cent off voucher to say thank you.
