VisitBath has revealed the results from an in-depth survey that shows the city rejuvenates visitors and takes people away from the stresses and strains of every-day life.
Over 1000 respondents took part in the survey, which was commissioned by Visit Bath, the Destination Management Organisation (DMO), and found that visitors to Bath are more relaxed than anywhere else in the UK.
The city’s impressive Georgian architecture and honey-coloured Bath Stone reported to ‘turn to gold in the sun’ is also believed to have a ‘rejuvenating’ effect on visitors and their overall sense of wellbeing.
Results from the survey revealed that visiting the city of Bath made them feel generally happier, even more than being at home.
David James, Chief Executive of VisitBath explained: “Bath has long been a destination for relaxation since the Roman Times, but now we lead such fast paced lives it is more important than ever to take time out to relax.
“Bath fits the growing focus on mindfulness and wellness and trends such as Hygge, not only for the wide variety of relaxing activities the city offers but also for its visual appeal and the fact that it is small and compact, making it easy to get around.
“We hope the results of this survey will help inspire even more visitors to come to the city for short breaks and day visits and showcase Bath’s first-class spa offering and feel good attractions.
“It’s not surprising that Bath soothes the stress of modern day living.”
Key survey findings included:
- 55% of visitors feel more relaxed when visiting Bath than they do when visiting other UK cities such as London or Bristol.
- 72% of visitors agreed that “My mood is better in Bath than it would usually be at home”.
- 84% of visitors agreed that “Being in Bath rejuvenates me”.
- 88% of visitors agreed that “Being in Bath takes me away from the strains and stresses of everyday life”.
- 89% of visitors to Bath said the visual appeal of the city had contributed towards them having a relaxing experience during their visit.
- 97% of visitors in each case agreed that “Bath makes me feel happier”.
The survey findings suggest that eating out is the most popular activity undertaken by visitors whilst visiting the city (89%), closely followed by shopping (80%).
Art and history appreciation was equally popular with visitors including visits to The Holburne Museum as well as the Roman Baths (44% of visitors).
Bath has always been synonymous for its lush countryside and breath-taking views, so it’s not surprising that walking and taking in the views came third (39% of visitors).
Visiting a spa and having a treatment surprisingly came fifth in a long list of wellbeing and must-see activities (31% of visitors).
For more information on mindful and feel good things to do in Bath, visit www.visitbath.co.uk/things-to-do/feelgood.
