West of England Metro Mayor Dan Norris is encouraging Bath residents to shop locally when buying over the festive season, helping to support the city’s independent businesses.
The rallying call comes as traders gear up for the last few weeks before Christmas.
Mr Norris said: “To paraphrase Lord Kitchener, ‘Bath shops need you’. Every penny counts!”
Mr Norris added that it has been a tough few years for traders, from the pandemic through to high energy bills, which is why making a special effort to support them is so important.
The Metro Mayor, who has backed small shops and other local independents as part of his Shop Local campaign, added: “It’s never been more important for everyone in the West to get behind our brilliant small businesses – the beating heart of their communities.
“They’ve faced huge challenges in recent years – not least those sky-high energy bills – and I know from my conversations that for so many, it’s getting tougher and tougher.
“So with Christmas on the horizon, I urge everyone to stand with our family of small firms and Shop Local.”
There are around 30,000 small businesses across the West of England, employing more than 180,000 people.