Visit Bath has revealed a set of newly commissioned illustrations to support the launch of their Remarkable Bath campaign, which has been created to help visitors extend their stay in the city.
One of the modern illustrations, of Ralph Allen
‘Remarkable Bath’ showcases what makes the city a UNESCO World Heritage site and seeks to inspire visitors to extend their stay, look deeper, explore more and uncover lesser-known stories about the impressive landmarks and attractions in Bath.
The specially created artworks depict ten of the characters that have helped shaped the city into what it is today, and have been designed by illustrator Finn Dean, who studied at Bath Spa University.
The cast of images – including Jane Austen, Ralph Allen and the Herschel’s – reimagine the heritage and history of Bath in a contemporary, colourful and playful way and aim to capture the imagination of new national and international audiences.
As well as the illustrations new creative has been designed for the Remarkable Bath campaign by local design agency Mytton Williams, featuring key landmarks such as Prior Park, owned by the National Trust.
Craig Jenkins, Executive Chairman of Visit Bath said: “All of our new marketing campaigns are focused on positioning Bath as a city steeped in incredible history but at the same time ensuring Bath appeals to a modern audience.
“We are delighted that partners including the National Trust and Bath Heritage Services have come on board with us to help us reach a wide national and international audience and elevate Bath on the global stage.”
“Bath is a remarkable city to visit all year round and the autumn months, when the leaves are turning gold and the light is drawing in on the honey-coloured stone, is a particularly beautiful time to come, which is why we are launching this campaign now.”
