Nine members of staff from KFC in Bath took to the streets around Lower Borough Walls to pick up litter earlier this week, as part of the Great British Spring Clean.
As a headline partner for Keep Britain Tidy’s Great British Spring Clean campaign, fast-food giant KFC announced a series of new litter commitments, including the creation of a £40,000 fund to support and equip local litter picking groups in their efforts to tidy up local areas.
KFC is increasing calls on its customers to #Don’tBeATosser and help keep Bath tidy with a new marketing campaign that aims to raise awareness of the litter problem and encourage everyone to be more mindful about how they dispose of their rubbish.
Commenting on the litter pick, Area Manager Becky Fawcett said: “As the weather warms up and we all enjoy more time outside, the eyesore of litter in our local communities is more noticeable than ever.
“So what better time to launch our latest litter commitments than during the Great British Spring Clean.
“But tidying up our local area isn’t just a one-off event. We take our responsibility to tackling litter seriously and want to be part of the longer-term solution.
“That’s why we’re looking forward to funding local litter picking groups up with our new fund and working closely with Bath Council and the wider community to explore ways to keep Bath tidy.”
Allison Ogden-Newton, CEO of leading litter charity Keep Britain Tidy added: “It’s great to see our Great British Spring Clean Headline Partner KFC taking real action on the litter problem, and that starts with their huge litter pick this week.
“Through our new grant scheme, funded by KFC and administered by Keep Britain Tidy, we’ll provide some of the much-needed kit to support local community litter-picking groups in their endeavours too.
“We are delighted that as part of their commitment to tackling litter, KFC are also running their own version of our famous #Don’tBeATosser campaign, encouraging us all to be mindful of how we dispose of used packaging.”