This week sees the the launch of the first Buy Wise Be Safe campaign of 2018, with water safety at the heart of their messages, with additional support from the RNLI.
Whilst occurrences of drowning are rare it still accounts for more fatalities in the under 5s than any other unintentional injury.
For every nine children taken to hospital due to a drowning incident in the home, one is tragically killed.
With spring sprung and summer not too far away, BWBS has once again teamed up with the RNLI to help ensure under 5s stay safe around water this year, whether that’s at the beach or in the bath.
Tom Hutchinson, spokesman from Buy Wise Be Safe, said: “The statistics relating to drowning demonstrate how unforgiving water is and how dangerous it can be.”
“While drowning is thankfully rare we believe more can still be done to drive down the number of 0-5’s that suffer drowning incidents.
“That’s why Buy Wise Be Safe is helping parents and carers of under 5s with free, practical, water safety tips.”
“Thank you to the RNLI for partnering up with us to ensure our water safety advice is second to none.”
Every day, from Monday 23rd April, water safety messages will be shared on www.buywisebesafe.org.uk.