Two hotels in South Parade, Bath are to merge by the end of next year to become a Hotel Indigo, a brand created by the company behind Holiday Inn and Crowne Plaza.
Image © Google Street View
The hotel will operate under a franchise agreement with St James’ Hotels Group, a wholly-owned subsidiary of the Somerston Group, a longstanding InterContinental Hotels Group partner.
This will be Somerston’s first Hotel Indigo property and forms part of a larger portfolio of Hotel Indigo hotels being developed by the group.
The hotel is expected to open towards the end of 2016.
The 121-room property will be rebranded from two existing hotels, The Halcyon and Pratts, all located in the Grade 1 listed historic Georgian building on South Parade. It will feature a restaurant, bar and gym.
Every Hotel Indigo property is designed to reflect the local neighbourhood and Hotel Indigo Bath will be no exception.
From the exterior architecture to the hotel’s interior design and locally inspired menus; every Hotel Indigo is unique to its surroundings, and no two hotels are the same.
Anna Corkill, IHG’s Development Director for the UK, said: “The boutique hotel market is the fastest growing segment in the industry and our pioneering Hotel Indigo brand is leading the field in Europe.
“We’re thrilled to have found such a perfect site in Bath and we’re looking forward to working with St James’ Hotels Group to open a brand-defining Hotel Indigo property.”
Shaun Robinson, Managing Director of St James’ Hotels Group said: “Hotel Indigo and Bath are the perfect fit.
“I am very excited to be bringing the brand to a place that enjoys a world-wide reputation as a ‘must-see’ city drawing guests from every continent, keen to experience the architecture, the culture and the history.”
IHG’s global expansion has accelerated over the past three years, with the portfolio of open hotels outside of the US more than tripling in size as the brand continues to attract high quality opportunities in new gateway cities*.
In Europe, there are 17 Hotel Indigo properties open with a further 12 hotels signed into IHG’s development pipeline.
Of those, eight Hotel Indigo properties are open in the UK and a further seven are in the pipeline.
There are currently seven IHG hotels in Bath.
