Milsom Place-based Spin Village has launched a unique opportunity for the Bath community to get involved with the renaming of the popular cycling studio.
For the past 18 months, Spin Village has been locked in a legal battle to retain the right to use the name “Spin Village’ for their indoor studio in Bath.
California-based global fitness company Mad Dogg Athletics own the trademark rights for the word “Spin”.
However, the independent Bath-based studio has been defending its use of this in their name, under the argument that “Spin” has now become a generic term.
Spin Village Founder, Charlie Bird, said: “This has been a tricky matter for us from day one.
“Whilst we recognise that Mad Dogg Athletics do own the trademark rights, we feel that it’s virtually impossible to enforce them. Pretty much all of our riders refer to our classes as “Spin Classes” without even thinking; no-one ever says “indoor cycling classes”.
“However, I’ve been fighting this matter alone. As a small independent studio versus a California-based global fitness company, the weight of this trademark battle is really taking its toll and we feel it’s now time to move on.
“And so, the team and I have been putting our heads together to find a new studio name. But we realised it would be a fantastic idea to open up the search to the whole of Bath!
“We’ve always advocated that the studio belongs to our riders as much as it belongs to us, and this felt like the perfect way to make our riders truly part of the studio.”
Spin Village is taking the opportunity to undergo a full rebrand over the coming months, which will include a completely new name for the cycling studio.
They are opening up the search to the people of Bath with a year’s worth of Unlimited Classes at the Studio up for grabs. Whoever comes up with the name that is used for the rebrand, wins the prize (T’s & C’s apply).
Entries can be submitted at www.spinvillage.bike/win. The competition will close on 30th September 2019.
There is no cost to entry and the winning studio name will be selected in the following weeks.