George Fisher, one of the country’s oldest outdoor retailers, has continued its ongoing expansion with the opening of a new store in Bath.
Staff from the new store in Bath | Photo © George Fisher
The new site, only the third of its kind, will offer specialist advice alongside goods from brands including Patagonia, Rab, Berghaus, The North Face, Passenger, and Merrell.
It has opened in the former Blacks premises on Abbeygate Street.
Chris Tiso, CEO of Tiso & George Fisher “Bath is one of the most historic cities in England and a popular shopping destination offering a traditional mix of independent and high street retailers.
“We believe it has a local and tourist demographic who will appreciate the unique George Fisher proposition of premium brand outdoor products.
“Bath is surrounded by beautiful countryside which makes it an attraction for outdoor enthusiasts who enjoy the nearby Cotswolds for recreational walks, hiking and water sports which George Fisher perfectly cater for.
“This is another significant move for George Fisher as it continues its expansion, and we will be investing our efforts to ensure that we bring all of the quality and expertise associated with the brand to the Bath store.”
George Fisher MBE was a Mountain Leader for the Keswick Mountain Rescue where he opened his first store in 1957.
He became an expert in walking and climbing equipment and enjoyed great success until he retired and the business was sold to Tiso in 2007.
