Fitness class provider MoveGB has responded to the coronavirus pandemic by launching a new platform, Move At Home, alongside a support fund for independent fitness businesses.
Since social distancing measures were announced last week, attendance at fitness classes across the country has plummeted and fitness venues have closed their doors.
MoveGB has responded to the situation to help the thousands of fitness providers it works with combat this unprecedented challenge and keep the nation moving.
Free to existing members, Move At Home offers live-streamed classes from MoveGB independent instructors and on-demand workouts from the world’s top trainers.
Move At Home is also available to new members from £1 per week, offering on-demand workouts as well as pay-as-you-go live-streamed classes. Many instructors are offering free taster sessions.
During the COVID-19 crisis, MoveGB is supporting NHS staff by offering them Move At Home for free.
Popular live-streamed classes to get members’ hearts racing include Carnival Fitness, an Afro-Caribbean fitness fusion incorporating basic dance steps with body-weighted exercises, partnered with pure carnival vibes.
Lively and upbeat class We Are Synthetics will also be streaming on the platform shortly. This classic 80s aerobic cardiovascular workout includes strengthening and toning built into the routine, burning up to 800 calories in 60 minutes.
There is a large offering of mind and body classes as well – from power yoga, flow and meditation, pregnancy yoga and online mindfulness.
These are expected to be hugely popular to help those at home take a moment of calm and reflection, plus remotely reconnect with the community.
New live stream classes will be added to the platform daily as users can tune in to popular classes up and down the country.
To protect the many independent small businesses who run the fitness classes available through MoveGB, the company has also launched an Activity Provider Support Fund which will provide income to them, even when classes are not running.
By opting into the Activity Provider Support Fund, MoveGB members are able to ensure that the instructors they usually attend will get paid the same as the month before the COVID-19 situation, even if they don’t attend any of the instructors’ sessions for the time being.
Members who choose not to donate to the fund can roll-over any unused visits to future months so that either way their membership isn’t wasted.
Alister Rollins, CEO and founder of MoveGB, commented: “The clear advice coming from the government is that whilst we go into this challenging period, the public need to stay active and maintain healthy lifestyles despite spending a lot more time at home.
“This pandemic also puts an incredible pressure on independent fitness businesses, when their business models are entirely based on social interaction.
“I am very proud of our team and community, a true wartime spirit, working round the clock to launch ‘Move At Home’ alongside our Activity Provider Support Fund to continue to support as many of our fitness instructors as possible.
“The team and many of our partners and members have banded together and worked incredibly hard to get these initiatives live as quickly as possible and will further expand on this work over the coming weeks.”
“MoveGB was created to be a community-led business that would connect providers with users to encourage people to stay active for life. We will not let this pandemic stop our work to achieve this goal.”
For more information visit https://offers.movegb.com/move_at_home.