Bike Bath is now approaching its fourth year and is shaping up to be another great day of cycling, with up to 1500 cyclists expected to take part in the event on 5th July.
Cyclists can choose from three distances of 25, 50 and 80 miles which should appeal to cyclists of all abilities.
This year, each route has a sponsor, the 80 mile route will be the Yorkshire Regiment Challenge Ride, Bath Ales are sponsor of the 50 mile ride and the 25 miler is supported by try active – which is a partnership programme to help encourage more people to be more active while having fun and creating a sporting habit for life.
The routes will head south of the city and will pass through glorious countryside that surrounds Bath and beyond.
Supporting the event, the Yorkshire Regiment will be cooking up a storm at the Rec and providing all riders with post-ride food, the Bath Ales marquee will be the main hub at the event village with a pay bar serving up their finest ales, and try active will be encouraging people to take part on the 25 mile ride.
Karin Ashwell, Head of Marketing for Bath Ales said: “Last year it was great to welcome everyone back to the Rec and serve them a well-deserved pint of craft beer, we’re looking forward to doing that again in July 2015”
Martin Pellow, Project Officer of try active, said: “The try active team are very excited to be working with Bike Bath and giving our support to the 25 miler event.
“This will provide a great opportunity for lapsed cyclists, newbies, whole families, young and old to get on their bikes. We are in agreement with the great Albert Einstein who said ‘every time I see an adult on a bike it gives me hope for the human race’.
“There is nothing better for an active and health lifestyle than getting on a bike especially if you can do this having fun with the whole family.”
The organisers of Bike Bath pride themselves on their events being more than ‘just a bike ride’ and the support from local businesses is ensuring this continues.
This year, HPH commercial property who have supported the event from the outset will be providing the rider finisher medals, architectural practice Feilden Clegg Bradley Studios, who also run their own cycling club are sponsoring the much talked about and well stocked feed stations.
Local firms Withy King, Carter Jonas, Vision for Sport and Scheckter’s have partnered with the event and will be entering a team.
Riders at Bike Bath can also expect spot prizes from designer eyewear, Vision for Sport, and a number of food and drink suppliers will be sampling their products on the riders.
Talking about the event Jayne Fishwick, Head of Marketing & PR for Bike Bath said: “We have been absolutely delighted with the support from local businesses, Bike Bath is fast becoming a key part of the city’s sporting calendar and more and more businesses are becoming environmentally responsible so we have found that an event that encourages people to cycle fits in well with their company ethos.
“It’s also a great social activity and many organisations have teams signed up for the event. We are also thrilled to confirm that local newspaper the Bath Chronicle will be our media partner in 2015, so it is great to receive their support.
“Riders can expect to see online photo galleries and a section dedicated in the paper where rider names and times will be printed.
“We are really looking forward to welcoming cyclists to the city, the 2015 event is beginning to take shape and we are all set for putting on our biggest and best event yet!”
Graham Street, Managing Partner at Withy King, added: “Withy King is delighted to support the fourth Bike Bath event on the 5th July.
“It is a fantastic opportunity to bring local people, local businesses and local food and drink producers together which can only be a good thing!
“The enthusiasm of Bike Bath is infectious and I would encourage everyone who can to take part to support this event and enjoy this breath-taking ride across Bath & North East Somerset.”
For people interested to find out more information on what promises to be a great day of cycling and how to register for the event, visit the event website: www.bikebath.co.uk.