Bath Cricket Club is applying to keep a digital parking sign it put up without first getting advertisement consent from Bath & North East Somerset Council.
The digital parking sign at Bath Cricket Club
The sign notifies drivers of the car park under Centurion House on North Parade Road, next to the club, and the number of spaces available.
The sign is set back next to the car park entrance.
In a letter to the council’s planning department, the cricket club’s commercial and operations director Jonathan Green said: “As a longstanding member of the Bath community, we believe that this development will, and has already, benefited our club and the local area as a whole.
“The digital sign serves as a crucial asset in improving the safety, accessibility, and overall experience for visitors and members utilising our car park facilities.
“By providing clear and up-to-date information on available parking spaces important for club events and those close to us throughout the year (e.g., Bath Rugby fixtures, Christmas Market, etc.), the sign will enhance the efficiency and convenience of parking arrangements, ultimately contributing to a smoother traffic flow in the surrounding area.
“The additional element of illumination is essential to ensuring that this is effective for 24 hours and 365 days of the year and is in keeping with many of the parking signs within and on the roads approaching Bath providing updates for SouthGate, Avon Street and many other parking sites available in the city.”
The planning reference is 24/01584/AR. The deadline for comments is 7th June.
