A digital advertising screen has been installed without planning permission next to traffic lights at a busy crossroads, we can reveal.
The new screen installed at the Bath Press site | Photo © Bath Echo
Concerned readers have contacted the Bath Echo about the positioning of the outdoor video screen on top of the new marketing suite at the former Bath Press site.
The screen is at the junction where Windsor Bridge Road and Brook Road meet Lower Bristol Road.
There is concern that the screen with its moving images promoting the new development is a distraction for motorists, particularly those coming from Windsor Bridge Road, and could be a safety hazard.
The screen across the junction | Photo © Bath Echo
The 5.3-acre Bath Press site became vacant in 2007, and in March 2024 was acquired by developer City & Country.
The first homes within phase one, where four-bed townhouses have guide prices close to £1 million, have recently been released for sale by Savills.
The Bath Echo contacted the council with the concerns, and Councillor Matt McCabe, cabinet member for built environment, housing and sustainable development, told us: “We have not received a planning application for this advertising screen and we will be raising this with the developer.”
Simon Vernon-Harcourt, Design & Planning Director for City & Country, said: “The majority of the temporary signage at Bath Press will not require planning consent, as it is permitted development.
“Some elements may require a separate consent, which will be addressed in a planning application that is due to be submitted shortly.
“Bath Press is an important site on Lower Bristol Road, which includes the renovation of the locally listed printing works facade, and the creation of new homes and apartments in this sustainable location.
“The current signage is temporary and will remain in place for the duration of the sales period for the development and then be removed.”
