Passengers travelling on First Bath’s buses will notice a new addition, thanks to the operator teaming up with Visit Bath to give away copies of their comprehensive visitor guide to the city.
The partnership is an effort to promote and incentivise sustainable tourism in Bath. The pair wants visitors to the city to use the Park & Ride services, as well as the inner city routes, to explore the cities world famous attractions this summer to reduce congestion and pollution.
The Visit Bath official visitor guide gives tourist, and also local residents, an in depth overview to making the most of the city.
It gives details about the best attractions, family friendly days out, thrilling nightlife, sought after eateries, high-street retailers, independent boutiques and accommodation.
Leslie Redwood, Head of Business Development and Partnerships at Visit Bath, commented: “We feel very honoured to be working with First Bath as one of our major new partners as we seek to widen and strengthen our partnership working across new economic sectors, the city and region.
“With a strong focus on the green agenda in and around our beautiful World Heritage Site, we are delighted to be working with First Bath to encourage more environmentally friendly travel and to hopefully help to reduce congestion and pollution in and around Bath, Bristol and the West of England area.
“This promotional initiative will give substantial mutual benefit to Visit Bath, it’s members, partners and First Bath alike.”
James Freeman, Managing Director of First Bath, said: “We’re delighted to work with Visit Bath to launch this project. The bus has always been integral for the tourism industry, offering a great way to get around fantastic cities across the world, and Bath is no exception.
“By getting more people on the bus this summer will unquestionably ease congestion throughout the city and really enhance the experience of the tens of thousands of visitors that descend on Bath.
“We’re sure that the Visit Bath guide will be warmly welcomed by our passengers, the guide is an incredibly insightful gateway to the best of Bath.”
