New data from M&S has revealed that people in Bath are among the country’s biggest ‘Shwoppers’.
M&S in Bath | Photo © Roger Utting / Shutterstock.com
The retailer said that shoppers in the city have donated more than 1,400 clothing items over the last two years.
M&S’s Shwopping programme, run in partnership with Oxfam, encourages customers to donate pre-loved clothing, regardless of whether it’s from M&S, to be resold, reused, or recycled instead of throwing it away.
May is one of the most popular months for people to participate in the programme, and M&S is encouraging everyone to consider donating any clothing items from their Spring cleans to the Shwopping initiative.
M&S Sparks customers can donate their pre-loved clothes at the in-store “Shwopping Point” and scan the QR code on display.
A free treat, such as a bag of Percy Pigs, will be automatically added to their Sparks loyalty scheme account via the M&S app.
Louise Aubrey, Store Manager at M&S Bath, said: “The quality of our clothes is too good to waste and we’re proud to have been working with Oxfam for 15 years now to offer Shwopping to our customers.
“Every time you place pre-loved clothes in one of our Shwop boxes they’re resold, reused or recycled. All these upcoming Bank Holidays are a great time to clear out with a clear conscience!”
Max Dibden, Oxfam Shop Manager for Argyle Street in Bath, added: “We are delighted to see so many shoppers in Bath taking part in the Shwopping initiative, and helping to extend the life of pre-loved clothing.
“It’s a simple way that we can all make a difference and raises funds for Oxfam’s work supporting people to beat poverty worldwide.”
M&S launched its Shwopping partnership with Oxfam in 2008, and since then more than 36 million items of clothing have been donated, worth an estimated £23 million for the charity’s work across the world.
Pre-loved clothing is either resold, reused or recycled helping to reduce the amount of textiles going to landfill.
