An entrepreneur from Bath has developed a unique business idea that won’t just quench the thirst of health conscious customers, but will also benefit charities targeting four global problems such as deforestation and hunger.
Mission Juice is the brainchild of Bath man Tom Tigwell, who is currently studying Business Management across the Pond at Keiser University in West Palm Beach, Florida.
Tom, 22, said: “The idea came to me in the early hours of the morning when I was suffering jet lag after a flight to the USA.
“I realised the juices I had been buying everyday could have a greater impact than just my health. They could help people and the planet. This is where Mission Juice was born.”
The recipes for the four organic pressed juices in the range are currently being perfected.
A percentage of each purchase will go towards a specific cause, depending on what colour you buy:
- Green (Kale, cucumber, spinach, pineapple, lemon, apple) – plant trees and fight deforestation;
- Pink (Strawberries, pineapple, chia seeds, lime, pear) – fund research for cancer cures;
- Red (Beetroot, apple, carrot, lemon, ginger) – feed children and fight hunger;
- Blue (Blueberries, blackberries, apple, lemon) – fund water wells giving children access to clean water.
Tom’s novel idea has already attracted considerable interest. He earned the $3000 top prize in Keiser University’s first annual Entrepreneurship Pitch Competition.
Last week Tom appeared on the local news station, WPBF News, in Florida to talk about his plans for Mission Juice and its entry into Virgin Media Business VOOM 2016, the UK and Ireland’s biggest pitch competition.
A Middle Eastern supermarket chain is also keen to stock Mission Juice as soon as possible.
Tom said: “I have always been passionate about nutrition and had been searching for a suitable business venture. I return to the UK for good in May and it will be all systems go with Mission Juice as I reach out to nutritionists and suppliers.”