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Bath wine company launches partnership with the National Gallery

Monday 15th August 2022 Bath Echo News Team Business

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A company in Bath which produces canned wine has released several new products with limited edition labels in an exclusive deal with The National Gallery in London.

Photo © Canned Wine Company

The multi-award-winning Canned Wine Company has launched three new canned wines featuring artwork from Vincent van Gogh, Paulus Theodorus van Brussel, and Paul Gaugin.

Simon Rollings, co-founder of Canned Wine Company Ltd, said: “We’re proud to announce our new collaboration with National Gallery in London to showcase some of art’s great masterpieces on our wine labels.

“Part of the proceeds from our National Gallery Editions go towards supporting the gallery, helping to maintain and continue free access to paintings.”

Judith Mather, the Buying and Brand Licensing Director at the National Gallery Global Limited, said: “We are delighted to be working with Canned Wine Co. who have created a range of beautifully designed canned wines that showcase the National Gallery’s artworks in a very fresh and original way.”

The National Gallery has licensed artwork by Vincent van Gogh, Paulus Theodorus van Brussel, and Paul Gauguin, which has been wrapped around the labels of Grüner Veltliner, Grenache Rosé, and Old Vine Garnacha wines.

Vincent van Gogh’s oil on canvas Sunflowers (1888) features on the Canned Wine Co. Grüner 2021, an Austrian white wine made from hand-harvested Grüner Veltliner by the Huber family in Niederösterreich.

Paulus Theodorus van Brussel’s Flowers in a Vase (1789), an oil on mahogany painting, is the artwork for the Canned Wine Co. Grenache Rosé 2021. The varietal, light pink rosé is made by winemaker Thierry Boudinaud in Pays d’Oc, southern France.

Paul Gauguin’s A Vase of Flowers, detail (1896) is the oil on canvas painting chosen for the Canned Wine Co. Old Vine Garnacha 2020. Norrel Robertson MW is the winemaker for the red, sourced from old vines at high altitude in Aragon, Spain.

Canned Wine Co.’s head wine buyer Ben Franks added: “Our wines are sourced from some of Europe’s finest winemakers with a focus on quality.

“We have worked with our winemakers to make the wines ready for the canned format, with maturation in tank or barrel prior to canning so they taste at their best.

“Given the legendary status of the artists we’ve secured for the cans, we made sure the finest wine is canned inside.”

The limited-edition cans are available to buy from The National Gallery and as three packs online from Canned Wine Company.

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Next article Uni celebrates hundreds of teaching graduates with honorary degrees
Previous article Bath Cats and Dogs Home set to hold annual Wag Walk fundraiser

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