The CEO of Visit Britain was hosted by Visit West earlier this month for a whistlestop introduction to projects that will have an impact on the region’s visitor economy.
Kathryn Davis with Patricia Yates and Robert Campbell | Photo © Visit West
Building on its success of being one of the first accredited Local Visitor Economy Partnerships, Visit West welcomed Patricia Yates on Monday 14th August.
As the national tourism agency, VisitBritain/VisitEngland supports England’s tourism industry, drives inbound visitor spend, and provides expert advice to industry and to Government, and is one of Visit West’s most important strategic partnerships.
The visit was an opportunity to showcase the ambition for the West of England to be one of the most important UK regions for both leisure and business visitors.
Visit West Managing Director, Kathryn Davis said: “With hundreds of millions of pounds being invested in new venues, transport infrastructure, new experiences and place improvements in the coming years, it is imperative that key strategic partners know the ambition of the destinations and businesses to sustainably grow our visitor economy and experience.
“The benefits of these investments ensure that local people have access to world-class facilities, as well as the being the catalyst for visits from friends and family, those coming for day trips and holidays, as well as business event delegates.
“Our strong relationship with the team at VisitBritain and VisitEngland is critical to this future success, as they provide the gateway to help reach a global audience, amplifying our destination messages and supporting the development of routes to market with the travel trade – a significant part of our work which is often invisible to local audiences.”
VisitBritain/VisitEngland CEO Patricia Yates said: “It has been fantastic visiting Bristol and Bath with Visit West, who organised a cracking programme, and extremely valuable to hear about the exciting and ambitious plans for growth and see first-hand the scale of development.
“It has also been wonderful to visit and businesses, venues and attractions and experience the region’s outstanding tourism offer and welcome.
“We look forward to continuing to work closely with Visit West, one of VisitEngland’s first Local Visitor Economy Partnerships, seeing the great activity it is delivering with businesses and stakeholders to attract domestic and overseas visitors, boosting the visitor economy.”
With visits to the Roman Baths, Brunel’s SS Great Britain, Brabazon Hangers and Bristol Zoo Project, VisitBritain’s CEO was able to hear first-hand more of the ambition and development in the region, as well as hearing more about developments in North Somerset and central Bristol.
