For the first time, Visit Bath has partnered with students from Bath Spa University to produce a series of eight videos to support Visit Bath’s ongoing campaign, Feel-Good Bath.
75 BA (Hons) Film, Television and Digital Production students worked in groups to create films with supporting digital and written content – covering themes such as food, mindfulness, outdoors, spa and retail therapy – to promote a broad mix of feel-good and wellbeing activities available to residents and visitors.
Seven films have already been posted on Visit Bath’s Facebook and Twitter channels, which have a combined 72,000 followers, with one further film in the pipeline.
The first in the series focused on sport.
Craig Jenkins, Executive Chairman of Visit Bath said: “This is a new and exciting partnership for Visit Bath and the students of Bath Spa University – a great opportunity for them to experience a live brief with a real client and gain valuable experience which they can credit on their CVs.
“At the same time, we get to access talent right on our doorstep and obtain impressive content that tells Bath’s wellbeing story in a new and refreshing way.”
Mark Adams, Senior Lecturer in Post Production Visual Effects at Bath Spa University added: “The students were tasked with coming up with a concept, filming, editing and post-producing the content to fit the brief of their client – the Visit Bath team.
“It was a great project for them to be involved in, and has provided real-life experience of working to a client-set brief, which they wouldn’t normally get. This will prove to be hugely valuable to them as they are about to embark on forging careers in the industry.”
Feel-Good Bath is a national marketing campaign by Visit Bath to promote Bath as the UK’s top spa and wellbeing destination and encourage longer stays in the city.
The campaign will support local mental health charity Bath Mind and Time to Talk Day on 7th February to help raise awareness of the vital counselling work they do in and around Bath.
The campaign is also part of a wider calendar of Visit Bath marketing activity throughout 2019, which aims to attract new regional, national and international audiences by showcasing Bath as a modern and vibrant city embracing its incredible heritage.
