Visit Bath officially opened its new Visitor Information Centre (VIC) and Bath Box Office on Friday, 23rd March, in a ceremony attended by the city’s MP Wera Hobhouse.
The VIC, one of the busiest in the country, provides advice, tickets and information on Bath and the surrounding area.
The new location, at Bridgwater House on Terrace Walk, overlooking Parade Gardens and the Bath Skyline, is situated to welcome in bus and coach tours to the city and expects to see around 500,000 visitors during the course of the year.
David James, Chief Executive of Visit Bath, said: “This is an exciting new development for Visit Bath and reflects the importance of the visitor economy to Bath. We’re grateful to Wera Hobhouse MP for attending today and appreciate her support in all that we’re trying to do.
“The sleek design of the new Visitor Information Centre allows us to be more digitally interactive and offer an enhanced online retail, ticketing and tours service.
“Bath Box Office now has a significant presence within the centre, reflecting our partnership with Bath Festivals.
“Supporting local businesses is also extremely important to us, so we will continue to sell products from local companies such as Bath Gin, Alice Tate, Richard Briggs and Blockhouse Bath.”
Wera Hobhouse MP, who cut the ribbon to officially open the new VIC, said: “Tourism is hugely important to our beautiful heritage city of Bath and our new VIC reflects this.
“Bath has so much to offer and we take great pride in welcoming visitors from all over the world. Visit Bath is doing a tremendous job ensuring that visitors make the most of their time here.”
New facilities will include touch screens and marketing opportunities for Visit Bath members.
