Uber has announced the launch of a new initiative in Bath, Local Cab, which will give users the option of booking trips with a local taxi operator via their app.
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Anyone opening the Uber app in the city can now select the Local Cab option, alongside regular Uber-operated options such as UberX and UberXL.
Local Cab trips will be passed to Bath operator SWOOP to fulfil, and all subsequent support will be provided by them.
The arrival of Local Cab in Bath follows previous launches in over 50 locations across the UK, including Bristol and Birmingham.
David Scaramanga, owner of SWOOP, which launched in Bath last month, said: “We’re proud to bring Local Cab to the people of Bath.
“This provides another way for customers to book with us – and for anyone visiting Bath that already uses the Uber app, Local Cab will make it easy for them to book a ride with a local operator.”
Andrew Brem, General Manager at Uber UK, added: “The Local Cab rollout is proving a success for local operators, riders and local economies – helping to maximise earnings opportunities for drivers while giving passengers more choice.
“We are excited to launch in Bath and to continue extending the product to more towns and cities across the UK.”
