Bath-based branding agency The House has created a visual identity for Percent Club, a new initiative that encourages businesses to give a percentage of their profits towards charity.
The initiative encourages local businesses to support local charities
The House has created a “badge of membership” that participating businesses can use on stationary, websites and emails to promote their involvement and to spread the word about the initiative.
The agency also developed the design of the Percent Club’s website and newsletter.
Steve Fuller, Creative Head, The House, said: “We fundamentally believe that business can be a force for good.
“Joining the Percent Club is a simple step that will help Bath businesses inspire real change in the local community by donating money, time and in-kind contributions.
“We’ve created a visual identity that neatly communicates the Percent Club’s purpose and will help build a movement around business charitable giving in Bath.”
The House’s work for Percent Club is the latest in a string of pro bono projects for local organisations that promote good, including Bath Rugby Foundation, Julian House, the Public Services Board and the Special Olympics.
