New signs at outdoor retailer George Fisher in Bath have been refused by Bath & North East Somerset Council over heritage concerns.

The George Fisher store in Bath
The application was made for the shop at 7 and 8 Abbeygate Street, near M&S.
The building is Grade II listed and dates from around 1810.
Council planners said the stainless-steel fascia letters, logo and acrylic fascia letters that have been installed are not consistent with heritage policy and guidance.
“The use of numerous built-up letters and logo, together with the choice of materials, is inappropriate and damaging to the significance of both the listed building, setting of adjacent listed buildings, and this part of Bath conservation area.”
They had no objection however to a non-illuminated projecting panel fitted to an existing bracket.
The application stated that the historical values of the building and surrounding environment were taken into account and the scale of the works is “minor” and give a “fresh approach”.
The council did invite the retailer to revise the scheme but that was declined and they asked for the application to be determined as it stood.