The £multimillion redevelopment of Bath Racecourse has resulted in a doubling of the number of key partnerships and sponsorships as businesses see the promotional and hospitality benefits on offer at the upgraded facilities.
Local and regional businesses that have snapped up the opportunity to have their brands associated with the venue include Dribuild Group, MJ Church, Bloor Homes, Withy King, Lexus Bristol, Alide Hire Services, Premier Conservatory Roofs, Parker Transport South West Ltd and Marshfield Bakery.
Speaking about the growth in business partnerships, Jo Hall, Executive Director at Bath Racecourse said: “The redevelopment is already proving a huge success with both racegoers and the business community, even as progress continues towards completion of our new facilities.
“Race meetings have been very well attended since the start of the season and the completion of the first phase. Feedback from racegoers has been very positive, but equally as important, our sponsors and partners are already seeing the benefits.
“This has been highlighted by renewed partnerships with Dribuild and MJ Church as Principal Partners to Bath Racecourse, both of whom have agreed new deals of three and two years respectively.”
Steve Blower, Managing Director of MJ Church said: “The Bath Racecourse redevelopment, for which we are a contractor providing earthworks and groundworks, is looking fantastic and the team have done an incredible job in planning improvements which will definitely elevate the venue to the next level.
“Our ongoing sponsorship will give us even more scope to use the venue for further fundraising activity, as well as helping to raise our profile.
“It is a great honour to be involved in the redevelopment work, and to have our name associated with Bath Racecourse when the work is completed.”
