An e-commerce fulfilment provider which was started in Bath has been announced as the latest partner for Bath Rugby, as part of a multi-year agreement.
Huboo has become the Official e-Commerce Partner for the club, and will provide all Bath Rugby’s clothing and merchandise housed within its online shop, as well as being its official training wear sponsor.
The company, which is headquartered in Bristol and is currently expanding into Europe, enables online retailers of all sizes to access a complete end-to-end fulfilment operation within minutes in order to speed up their ordering process.
Martin Bysh, who lives in Bath and is CEO and Co-Founder of Huboo, said: “We felt that this was a truly authentic partnership for us, given that we first breathed life into Huboo from a garage in Bath – this is where our roots lie.
“Bath Rugby is so central to the city and its people and it has a great ethos with a focus on community, teamwork and solidarity, which match our core values.”
Bath Rugby CEO Tarquin McDonald added: “We are delighted to announce our partnership with Huboo, an exciting and fast-growing business with deep roots in Bath and the South West.
“Huboo has achieved phenomenal growth in recent years, underpinned by an innovative approach, the adoption of new technologies and a strong customer focus.
“We align strongly with Huboo’s values and forward-thinking approach, and we are proud to partner with Huboo, its founders and staff.”
The partnership means that Huboo will be able to boost Bath Rugby’s retail arm of the business, while streamlining its online orders, advancing fulfilment credentials and improving the overall customer service experience.
Bath Rugby’s COO Alex Cohen added: “The exciting new partnership with Huboo represents a fantastic opportunity to see a real exchange in value between the businesses.
“Not only are we very much looking forward to working with the Huboo team on a sponsorship basis, but we’re delighted to be using them going forward to support us in our retail operation, fulfilling the online orders we receive and really stepping forward our abilities in this area.
“Huboo is at the forefront of this industry and we know they are going to make a huge difference to how we look after the fans who use our online shop.”
Paul Dodd, Huboo’s Co-Founder and CTO, who also lives in Bath, said: “We wanted to show our commitment to Bath Rugby as we feel that the club shares a strong connection with Huboo.
“There’s a palpable synergy between our trajectories that we simply couldn’t ignore. This includes our ambitious strategic growth plans, which will lead to exciting times ahead for everyone involved.”