Bath MP Wera Hobhouse is backing the £5 million ‘Escape the Everyday’ campaign, which highlights the quality destinations, visitor attractions and experiences on offer in the city and across the UK.
The campaign, delivered in partnership between VisitEngland, London & Partners, VisitScotland, Visit Wales and Tourism Northern Ireland, has kicked off with a short video and branded content across social media, digital display and ‘on demand’ television advertising.
The content also drives online ‘traffic’ to www.visitbritain.com/escape with ideas and links to information on autumn and winter activities and experiences across the nations and regions.
Wera Hobhouse is calling for tourism businesses, visitor attractions and destinations in Bath to get involved.
Businesses can download a free Escape the Everyday campaign toolkit with marketing materials that can be adapted and used to promote their local offer to boost tourism across the shoulder season and beyond on the themes of ‘discovery’, ‘freedom to explore’ and ‘treat yourself.’
The toolkit includes information about the campaign with details of partnership opportunities.
The ‘We’re Good To Go’ industry standard and consumer mark launched by VisitEngland in partnership with Tourism Northern Ireland, VisitScotland and Visit Wales, is also supporting visitors to book a break with confidence, reassuring travellers that tourism businesses are following official guidelines in their respective nations to welcome them back safely.
More than 36,000 businesses across the UK have signed up to campaign since its launch, giving customers, staff and local residents confidence and reassurance that the correct procedures are in place.
Wera Hobhouse said: “Bath is one of the best places in the UK to visit, with a well-earned reputation for our unique local businesses, our winding streets, and our cultural institutions.
“Escape the Everyday is an important campaign, working to keep tourism alive and well throughout the next six months.
“Covid-19 has been enormously challenging for Bath. Tourist attractions are a large source of income for our council and Covid-19 has meant less money for vital services for our residents and local businesses struggling to earn enough to keep going.
“In Parliament I am working to ensure that the Government knows how important this sector is to many of our communities.
“Outside of Westminster we can all support initiatives such as Escape the Everyday – working together as a city to support the businesses and institutions we know and love.”
