Local brewer Bath Ales will again be supporting popular regional cycling sportive Bike Bath, with those taking part being greeted with a refreshing pint of premium amber ale Gem at the end of the ride.
Riders will also have the chance to taste a selection of the ales created by the brewery.
A team of riders will also be fielded by Bath Ales to help encourage support of the popular sportive, as they cycle through the historic city of Bath and the stunning surrounding countryside.
Organised by cycling experts Iconic Cycling Events and championed by national property developer Redrow Homes, the seventh Bike Bath will take place on Sunday 1st July.
The sportive expects to welcome over 1,500 riders from across the region.
The event will start and end at the Rec in the heart of Bath. Riders will have the choice of three new rides this year – the 25-mile social, or the 50 or 80-mile challenge.
Riders will also enjoy some of the region’s finest food and drink at food stations along the routes and at the finish.
Laura Hicks, beer brand marketing manager, Bath Ales, said: “We’re delighted to be supporting Bike Bath once again this year – an event that Bath Ales has been involved with since it began in 2012 and continues to grow each year.
“With the countdown now officially on, let’s hope Bike Bath attracts more cyclists than ever. As always, we look forward to welcoming riders over the finish line and celebrating with them over a thoroughly deserved pint of Gem.”
Richard Best, CEO of Iconic Cycling Events, commented: “Beer has long been the drink of choice for cyclists looking for a refreshing treat after a ride. Having the support of renowned local businesses like Bath Ales highlights how the sportive brings the local community together for a fun day out.
“I’m looking forward to seeing the event continue to grow and hope that we continue to have the support of Bath Ales for many years to come.”
Entry is £36 per ride for the 80 and 50-mile rides or £26 for the 25-mile ride. New to 2018 is a family entry for the 25-mile route at £70 for two adults and two children under 16.
For more information and to register visit the website: http://www.bikebath.co.uk.
