People who are yet to finish off their Christmas shopping are being urged to spend locally to give shops across Bath and North East Somerset a festive boost.
The rallying call from the West of England Metro Mayor Dan Norris comes as traders gear up for the last few days before Christmas, which is next Monday.
Festive takings are falling short of forecasts, while experts are also warning that retailers will face a tough start to 2024 due to increased costs and more frugal spenders.
Analysts say the cost-of-living squeeze has knocked a predicted £3 billion off festive spending this year.
Mayor Norris, who runs the West of England Shop Local campaign, said last-minute shoppers need to give local stores all the support they need as the festive countdown begins.
He said: “Christmas is just under a week away. However, if you haven’t finished all your Christmas shopping, there’s still time to grab some last-minute deals, and do your bit to support the West’s brilliant indies at the same time.
“It’s been a tough old few years, and I know lots have struggled this festive season too. So with Christmas on the horizon, I urge everyone to stand with them, and Shop Local.”