Hoteliers being sought to help provide much-deserved breaks for NHS staff

A new fundraising initiative for NHS staff and carers is urgently looking for hoteliers and hospitality partners across the area to join the cause.

Widbrook Grange | Photo © Heather Photography

care4carers is a crowdfunding campaign set up to raise funds to pay for much-deserved breaks for NHS staff and carers once the COVID-19 crisis eases.

The initiative is the brainchild of Nick Dent, owner of Widbrook Grange Hotel in Bradford on Avon.

The public are being invited to donate to the care4carers crowdfunding campaign which will buy vouchers redeemable at member hotels across the UK.

For every £100 donated to care4carers by a UK taxpayer, a voucher for £150 will be issued to a carer.

To join, hoteliers agree to top-up vouchers by 25% and gift aid adds a further 25%.

Hoteliers can decide how many vouchers they are willing to top-up. Additionally, hospitality partners are also invited to donate experiences such as afternoon teas, meals out and spa experiences to the campaign.

care4carers has been created by Original Collection hotels based in Bradford on Avon who are in the process of registering a charity.

All seven of Original Collection’s properties are involved, alongside an ever-growing selection of quality hotels from all over the country, with more hoteliers joining the campaign daily.

Nick Dent, Director, Original Collection said: “Our target is BIG. We’d love to get enough donations to treat every single frontline carer.

“By coming together as an industry, with the support of the public, the hospitality industry can reward as many heroes as possible.

“We have the opportunity to become the way for the public to reward the nation’s heroes, and your hotel can be a part of this.”

Full details of how hoteliers and hospitality partners can get involved can be found by visiting the dedicated care4carers website – http://www.care4thecarers.org/.