Bath-based company Highlight PR has been appointed to lead luxury chocolatier Lily O’Brien’s Christmas campaign across the country.
Highlight PR has been appointed by Lily O’Brien’s | Photo © Highlight PR
The move comes as Lily O’Brien’s sees significant growth within UK confectionery.
In 2021, the brand, which is now worth £15 million, achieved record sales and market share driven by its best-selling Desserts, Ultimate and Exquisite Collections.
As part of its brief, Highlight PR will bring to life Lily O’Brien’s positioning as the brand “made with heart, offering affordable indulgence for the ‘People We Really Know’.”
Speaking about the agency’s latest project win, Alison Vellacott, Consumer Director at Highlight PR, said: “Lily O’Brien’s stands for innovation, craft, and indulgence for extra special moments.
“In the current climate, we know chocolate fans nationwide want a taste of luxury without the price tag, so we’re ready to make its award-winning collections a ‘must have’ this Christmas.”
Karen Crawford, Marketing Director at Lily O’Brien’s, said: “Lily O’Brien’s has experienced market leading growth in the past year, and we are continuing to invest in our brand through the launch of our new marketing campaign, showcasing our unique dessert chocolates and the O’ in O’Brien’s, rolling out across key consumer touchpoints.
“Bringing on board Highlight PR to further propel consumer awareness of our brand and product ranges is a key part of our journey to become a major player in one of the UK’s biggest FMCG categories.”
Highlight PR’s portfolio currently includes Papa John’s International, Clipper Teas, Kallo, and Whole Earth.
