Former Bath business journalist-turned-PR consultant Paul Mullins will be teaching aspiring entrepreneurs and established firms how to secure valuable media publicity at a special workshop next month.
The founder of PR and digital content agency Sandusky Media Consultants is running his Promote your business with PR workshop at BRAVE, 2 Upper York Street, Bristol on 8th June.
Mr Mullins, who is also an associate lecturer in PR at the University of the West of England and a former Bath Chronicle business editor, will teach business owners how to write newsworthy press releases and grab the attention of prospective clients with engaging blogs.
The workshop will also show entrepreneurs how to pitch business stories confidently to journalists and influential bloggers.
“If you’re just starting out in business, you need to promote your products and services but may not have the financial resources to do this effectively,” said Mr Mullins who has more than 20 years’ experience working in newspapers and public relations.
“Generating positive publicity about your business can be a great way to promote your venture and it doesn’t cost a penny if you do it yourself. This practical introduction to PR will teach you the essential skills needed to raise your business profile in both traditional and digital media.”
The half-day workshop, which runs from 10.00am to 1.00pm, costs £42 per person.
To book your place go to www.bravetraining.org.uk or phone BRAVE on 0117 314 4616.