An application seeking advertisement consent has now been submitted for the TV and marketing signs that were installed outside the Bath Press redevelopment site on Lower Bristol Road without council permission.
The new screen installed at the Bath Press site | Photo © Bath Echo
Earlier this month, we reported on concerns raised about the illuminated screen being a hazard for drivers at the junction where Windsor Bridge Road and Brook Road meet Lower Bristol Road.
At the time Bath & North East Somerset’s cabinet member for built environment, housing and sustainable development Councillor Matt McCabe revealed that the council had not received a planning application and would be talking to the developer.
In response City & Country told us the majority of the temporary signage at Bath Press would not require planning consent as it is permitted development, although some elements may require a separate consent, which would be addressed in a planning application.
City & Country has now submitted an application for an intermittent internally illuminated television on top of the new marketing suite, the display of two freestanding board signs on metal posts, one totem sign outside the marketing suite, and a flag.
The screen across the junction | Photo © Bath Echo
The developer says the TV displays a repeating video clip providing viewers with information and visuals of the forthcoming housing development, but it is not a “prominent feature”.
“In addition, the brightness of the TV is not such that it would impact upon the visual amenity of neighbouring residents, or indeed road users.
“The positioning of the TV is such that it looks diagonally across the existing junction. This not only ensures that the TV is never directly facing the path of a driver, but also it is not facing any residential dwellings either.
“During darker hours, the TV would become more prominent, but not to the extent that it would cause an undue adverse impact to neighbouring properties, or a hazard to drivers.”
The application is seeking temporary permission until 12th August 2030.
The planning reference is 25/02359/AR. The deadline for comments is 8th July.
