Clockwork Hospitality Marketing has launched a new website for award-winning hotel, The Bath Priory, in a bid to improve the site journey taken by their future clients.
The elegant 33-bedroom Georgian House is just a short stroll from the historic city of Bath and holds the city’s only Michelin Star for culinary excellence.
The sophisticated new website, provides users with a seamless journey, whether looking to book a stay, dinner or simply browse.
The beauty and quality of the Georgian House is conveyed through aspirational photography, alongside prominent call-to-actions; a conversion-boosting combination.
Behind the scenes, an easy-to-use management system makes it simple to change images, promotions and events in-house, and fully optimised content works hard to ensure the website ranks highly in online searches.
The bespoke new website design and build was carried out by leading hospitality marketing agency, Clockwork Marketing, who provide a range of creative, strategic and digital services to independent hotels across the UK.
Group Digital Marketing Manager, Ben Parkinson, said: “Clockwork have been fantastic at tailoring the Content Management System to match our needs which actually evolved with the project beyond the initial brief.
“Their experience with hotel website design and build really helped with understanding the many different commercial facets of the properties along with booking engine integration.”
