A bid to put up a projecting cashpoint sign at a “sensitive” heritage site in the heart of Bath has been refused.
The Best One off-licence on Bog Island in Bath | Photo © John Wimperis
The application was for a non-illuminated Euronet ATM sign outside the Best One convenience store on Terrace Walk.
The applicant said the proposed sign with blue lettering and a white background would “enhance the use of the ATM by making passing pedestrians and passing vehicles aware that there is an ATM at Bog Island News”.
But in explaining their decision to reject the advertisement consent bid, Bath & North East Somerset Council planning officers said: “The area of Terrace Walk is a significant aspect of Bath’s 18th century public realm that interconnects with key historic architectural set pieces throughout the city centre, including the Grade I Pulteney Bridge to the north via Grand Parade, the Grade I Bath Abbey and Grade I Roman Baths to the west via York Street, and the Grade II Parade Gardens immediately adjacent to the east.
“The area is made up of a very high concentration of listed buildings, including the Grade II terrace 1-9 Terrace Walk.
“The site is Grade II listed with a modern aluminium shopfront containing the ATM, however the historic surrounds remain.
“Consequently, the site is a sensitive heritage site in this part of the conservation area.”
Guidance governing commercial signage in the Bath Conservation Area states that solid projecting box signs, like the one being requested outside the convenience store, will not be permitted.
The officers’ report also pointed out that Terrace Walk does not have any projecting or hanging signs so adding one would be “inappropriate”.
Shiny, reflective or highly glossy materials, including plastic and acrylics, are also a no-no in the conservation area and the proposed sign was acrylic and aluminium.
It was also noted that no separate listed building consent application had been made.
In refusing consent, the planners said the sign would harm the character and look of the street scene, the Bath Conservation Area, the listed building and others nearby.
