A delegation of UK-based Chinese journalists and cultural representatives made a whistle stop visit to Bath on Saturday 18th May, taking in some of the city’s famous landmarks.
The delegates visited Royal Crescent, The Circus, Jane Austen Centre and Pulteney Bridge before dropping in to the Century Casino for lunch followed by a tour of the Roman Baths.
The visit was organised by Yang Ding, Founder of Bath-based New Silk Route Digital which was formed to meet the needs between the UK businesses who want to market themselves effectively in China, and the demands from Chinese consumers who are looking for great products or services that UK businesses have to offer.
Yang also works with the Bristol and West of England China Bureau supporting UK & Chinese companies with their business development on social media platforms and expanding the Bureau’s geographic coverage to Bath and Wiltshire.
Yang Ding said: “A group of around 60 members of UK China Northeast Association and Chamber of Commerce visited Bath to see its history and beauty.
“The group promotes close ties between the UK and China with members drawn from Northeast China who live and work in the UK.”
Mrs Li Li, President of UK China Northeast Association said: “Bath is a very pretty city, our members thoroughly enjoyed every second of the trip. The architecture is amazingly well preserved.”
Bristol and West of England China Bureau CEO Dianne Francombe said: “Visits like these help us expand our ties with China and helps the Bureau establish stronger connections.”