Two Bath businesswomen with decades of global retail experience have teamed up to launch a modern wellness brand called AYA.
AYA founders Bonny Hall and Vicki Jackson
Vicki Jackson and Bonny Hall, who both live in Bath, met while working together at Lovehoney and have since combined their complementary expertise to create their brand.
Vicki Jackson said: “We believe self-care should be an everyday essential, not a luxury. With AYA, we wanted to create something that feels beautiful, calming and genuinely useful – products that fit seamlessly into modern routines.”
AYA launched in October 2025 and has already gained strong early customer reviews, alongside growing demand through its online store and marketplaces including Amazon and Not On The High Street.
Bonny Hall added: “We’ve spent our careers developing products for global brands, and now we’re incredibly proud to be building something of our own here in Bath.
“AYA is about encouraging small moments of calm, whether that’s five minutes to unwind at home, or giving a thoughtful wellness gift to someone you care about.”
