The award-winning integrated marketing firm The Agency, based in Bath, is entering a new era, with a complete rebrand and the addition of new flagship services.
The Agency has rebranded to ‘AgencyUK’
From the start of September, The Agency will be known as AgencyUK.
Founder and Managing Director, Sammy Mansourpour said: “It’s a natural evolution for our business and one that better reflects our growth, our on-going investment in the very best people and our position as the UK’s No.1 Independent Agency.”
As well as a new name, logo and website, there are other changes afoot at AgencyUK, having recently opened an already thriving Social & PR division, headed up by the experienced and well-connected Lucy Aston, which embeds the true integration within the agency and completes AgencyUK’s vision of putting the digital consumer at the heart of all brand communications.
AgencyUK offers a full range of services from Strategy, Creative, Technology, Social & PR and Media.
Born in the midst of a global crash, The Agency was a small “crea-tech” shop that located itself in the beautiful but unlikely surrounds of Bath.
Now The Agency has cemented its place as one of the UK’s fastest growing independent agencies by rebranding as AgencyUK.
The company’s impressive trajectory has been fuelled by an early conviction that the digital consumer be placed at the heart of all brand communications.
“We set out with one clear aim, to create an integrated marketing communications agency built for the modern world,” explained Mansourpour.
“We have achieved this by creating work that stimulates conversation at every point of contact.”
It is a guiding principle that has attracted an impressive portfolio of clients that number well-loved brands and what AgencyUK describes as ‘best kept secrets’, be they entrepreneurial businesses or more recognised ‘dormant’ brands in need of a refresh.
British School of Motoring (BSM) falls in to the latter category and was an early success story for AgencyUK.
Talking about the project, AgencyUK said: “We overhauled their strategy, repositioned them as a youth brand, launched a top 10 iTunes training app and created huge operational efficiencies by introducing an optimised e-commerce website. Their business swelled 20% quarter on quarter.”
A flurry of awards followed, as did international recognition, and AgencyUK has grown to 30 people, billing over £3.5m.
In May 2015 the company was ranked UK’s No.1 Independently owned agency by The Drum National Census, for the second year in a row. And under the reign of the AgencyUK’s recent appointment of award-winning Creative Director Zane Radcliffe recently earned the Creative team five category wins and a Grand Prix at The Drum’s annual creative shindig, The Chip Shop Awards.
“And it doesn’t stop there. We’ve scaled up our Tech, Strategy and Planning Services teams, allowing us to better embrace marketing automation, campaign performance and reporting, media planning and UX”, added Mansourpour.
It’s a growth story that continues apace, with AgencyUK recently adding Ladbrokes Bingo, Gigaclear and The Spice Tailor to a portfolio that includes Welsh Meat, BSM, Assurant, Almac and Quintiles.
Mansourpour concluded: “We love our independence and are committed to a truly collaborative partnership with our clients.
“Tech plays a huge part in todays marketing mix, and we were right to invest in these teams early on.
“We believe the future will serve untold opportunities in mobile, marketing automation as well as brand experience.
“We have structured our agency for the future yet we always remain alive to change.”
