Bath Spa University has announced that it is to be a sponsor of the London Shaun in the City sculpture trail which will take place from March 2015.
Led by the team that created the multi award-winning Gromit Unleashed campaign in 2013, Shaun in the City will see 120 giant sheep sculptures individually designed by celebrities and artists herded on the streets of London and Bristol in 2015 in two eight-week ‘baa-rilliant’ arts trails.
The trails will culminate in a public exhibition and charity auction to raise money for sick children in Bristol and across the UK in autumn 2015.
Vice-Chancellor Professor Christina Slade said: “As a leading creative university, we are proud to be associated with a project that celebrates creativity and supports a worthy charitable cause.
“We are particularly excited to be working with our chosen artist for Bath Spa’s Shaun, who we look forward to announcing soon.”
Bath Spa University will be joining an impressive line-up of sponsors in London including The Big Bus Tours Company, the British Council, Broadgate City of London, China Eastern Airlines and One New Change.
Nicola Masters, director of Wallace & Gromit’s Children’s Charity said: “Next year, Shaun in the City will bring a trail of two cities to the UK, showcasing the finest local, national and international artists.
“For our sponsors this is a fantastic opportunity to be involved with the world’s first Shaun in the City trail, designed to draw international attention and visitors from across the globe, whilst raising vital funds to support children in hospitals.”
Shaun the Sheep is one of Aardman’s best loved characters with over five million fans on social media and TV series which are broadcast in 170 territories world-wide.
Shaun was recently voted the nation’s all-time favourite BBC children’s TV character by the Radio Times.
