The Pole Company based in Bath has had a rebrand to help reflect its expansive and ever increasing product range.
Shoppers along Saracen Street in Bath will a notice a distinctive change of appearance to The Pole Company’s shop front – the company recently underwent a dynamic rebrand, and is now known as Aspect Window Styling.
This successful local independent has undergone a huge transition since its foundation in 1999, and felt that their company name should reflect the wider range of products that they now have to offer.
Commenting on the rebrand project, Sarah Hewett, founder of Aspect Window Styling, said: “The Pole Company has experienced many significant developments during its timeline, from finding a suitable showroom in a prominent location in central Bath, to recruiting specialist expertise and adding a wider product range.
“Operating under the name The Pole Company only communicated a specific product offering. However, as the business has evolved we can actually offer customers an inspiring array of traditional and contemporary blinds, shutters, awnings, curtains, poles, tracks, and accessories to enhance their view. We believe that the name Aspect Window Styling encompasses and articulates the developments in our industry.
“As a growing local company this is an extremely exciting time for us – with the help of marketing agency, Impress Media, who played an instrumental part in the rebrand project, we are able to reach a wider audience and build upon our customer base.”
Developing the company’s website to provide support to the showroom, and reach customers around the UK, was an imperative part of the rebrand. Their new dynamic website includes an online shop featuring thousands of curtain tracks, finials, and accessories, plus information about all their other products.
The company are also pleased to announce that there are no changes to the team – Sarah and Rachel are still in the showroom to provide their valuable window styling knowledge, Mark manages their extensive website, whilst Nick and Simon remain integral to ensuring that their clients’ window fixtures and furnishings are fitted with precision.
Aspect Window Styling welcomes customers old and new to visit their showroom in Saracen Street, meet the team, and be inspired by their passion, vision and commitment.
