Bath based communications company Geometry PR won three categories as it enjoyed a triumphant evening at the Chartered Institute of Public Relations’ West of England PRide Awards.
Geometry’s Axe the Pasty Tax campaign won two Gold awards, while a campaign for Bath Building Society also topped a category.
Linda Donaldson, public relations director at Geometry PR, said: “Winning these three awards serves as a resounding vindication of what we are doing here at Geometry, and our focus is on continuing to be a fast-moving, client-focused agency that provides results.
“We have enjoyed considerable success at the PRide awards in previous years and winning a hat-trick of golds is something we are tremendously proud of.”
Geometry’s Axe the Pasty Tax campaign, which was conducted on behalf of the Cornish Pasty Association after the Chancellor unveiled proposals to introduce 20% VAT on all hot baked goods, won the Best Use of Media Relations Award as well as the Crisis Communications Award.
Geometry’s swiftly compiled campaign produced 84 pieces of coverage featuring the Cornish Pasty Association in six weeks. By the end of it, the Government announced that freshly-baked goods, including Cornish pasties, would be exempt from VAT.
The company also won the Corporate and Business Communications category for its Up Close & Personal campaign on behalf of Bath Building Society. The campaign used a variety of media to give the society a higher corporate profile.
The West of England PRide Awards, which were held on Friday 9th November at The Grand in Bristol, are organised by the Chartered Institute of Public Relations (CIPR) and recognise the best of the region’s communications specialists.
It was a good night for Bath media agencies with Media Safari, which is based off Walcot Street, also winning awards.