Brand agency The House has helped Bath-based charitable foundation St. John’s Hospital articulate its present impact and future ambitions by developing an annual impact report, the first ever in the charity’s 842-year history.
The report aims to give the people of Bath a clear picture of the charity’s past roots, present impact and future priorities.
It celebrates the achievements of 2015 and serves as a call to action for local partners and supporters to help St. John’s Hospital deliver an even greater impact in 2016, across its core areas of health and wellbeing, housing, isolation, poverty, relationships and employment and skills.
In 2016, St. John’s Hospital aims to disburse a record £1 million in grants and lend £1 million in social investment.
Graham Massey, Business Head of The House said: “St. John’s Hospital has touched thousands of lives. This first-ever impact report sets out the full scope and breadth of its activities and ambitions.
“Every charity can benefit enormously from defining and communicating their purpose and impact in this way: it attracts new partners and supporters, re-energises staff and volunteers and helps charities reach those who need their help.”
The report was launched in February to a packed room of business and civic leaders, charities and philanthropists at the Gainsborough Hotel.
Sue Porto, chief executive of St. John’s Hospital, said: “We’ve been overwhelmed by the positive response to our first ever annual impact report. We believe that St John’s Hospital is in a strong position to act as a connector, bringing different groups together to tackle social challenges in Bath and North East Somerset.
“The House has helped us to craft a compelling invitation to the wider community to share in our work.”
Highlights of the report include the launch of The Bubble, a new community facility that provides activities, social gatherings and services for people aged over 55 living in Bath, aimed at reducing social isolation.
In 2015, St John’s Hospital also helped 98 almshouse residents and made grants to 527 individuals and 59 organisations, making a positive impact on over 4500 people.
In 2016, it aims to help 1200 people through individual grants, disburse £1 million in overall grants and lend £1 million to charities and social enterprises through social investment.
Porto added: “Investing in social enterprise is a great way to encourage charities and community organisations to create a meaningful and sustainable impact. It reflects our emerging focus on helping people to help themselves.”
The impact report will serve as a precursor to a wider rebrand that will further define and communicate St. John’s Hospital’s purpose, values and culture.
The House has previously helped Wiltshire Community Foundation and Bath Rugby Foundation attract more support by redefining their brand, and also created the visual identity for Bath-based initiative Action Against Child Poverty.
The design concept plays on the rays of light surrounding St. John the Baptist in the charity’s logo.
Colourful rays are used as a motif throughout the report to express the energy and enlightening impact the charity has on those it serves.
Key statistics are highlighted via a classic typeface given a fresh, bold and contemporary spin, reflecting the charity’s blend of deep traditions and future-focused attitude.
These are complemented with impactful photographic spreads where beneficiaries of St. John’s Hospital’s tell their stories, thus giving a different perspective on the charity’s work and impact.
The past, present and future is reflected on each page.