Five real-life Roman statues took to the streets of Bath on Friday, 6th October to mark the arrival of the new Apex City of Bath Hotel, bringing locals to a standstill as they looked on.
The statues spent the day out and about in the city to mark the arrival of Apex City of Bath Hotel, gifting passers-by with special Apex Oliver vouchers – named for the city’s historic local currency.
More than 500 Olivers valid for discounts at the stylish bar in the £35million, four-star hotel, were handed out in exchange for selfies with the statues marked and shared across social media using the hashtag ‘#hellobath’.
Tim O’Sullivan, General Manager, Apex City of Bath Hotel said: “We’re delighted to bring Apex Hotels to Bath, and want to invite locals to come and celebrate our arrival. And what better way to invite them in to visit than with our own troop of real-life Roman statues.
“Anyone who received an Oliver can stop by the hotel for a drink, and have an extra one on us– the team can’t wait to welcome them through our doors.”
The 177-bedroom Apex City of Bath Hotel is the city’s largest purpose-built hotel in terms of bedroom numbers and conference facilities – with capacity for up to 400 delegates.
It also boasts a restaurant headed up by award-winning chef Ben Abercrombie, bar, gymnasium and pool and sits at the heart of the city, just minutes away from Bath’s major tourist attractions – including the famous Roman Baths.
The launch of the £35 million Apex City of Bath Hotel marks a significant milestone for Apex, as it takes the company’s portfolio to 10 hotels across the UK, and represents its first opening England outside of London.